Atlanta Film Festival

Goal: To design a direct mail kit for an existing movie/film festival. The kit was to be presented inside a direct mail envelope and so the kit needed to have a sense of a package. The design language had to be uniform throughout the kit. The kit had to include the following: letterhead, envelope, lanyard/badge, parking pass, event ticket with VIP access and event T-shirt. The typography was to be in sync with the artwork and concept of the festival.